/ 19.07.2014

#mycalvins – The revived Classic

This week saw the release of some rather perfect photos of new Mummy Model Lara Stone. Married to David Walliams, their new bundle arrived in the world just last year and already she’s standing tall and topless in front of the camera proudly showing off her post-baby body, sporting the ever so classic white Calvin Klein’s.

The new #mycalvins campaign was shot by industry hero’s Mert Alas & Marcus Piggot, known in the industry for some pretty amazing shots. Mert & Marcus’ perspective of the body is fantastic and some of their staple photographs are a collection of long legged angular poses, with bodies are intertwined but static like twigs. Arms are locked together and the artful silhouettes created to make their photography and campaigns staple memories in the fashion world.

Their work is influenced by iconic photographer Guy Louis Bourdin, the Frenchman known to tip-toe just on the edge of pornographic realities. His proactive and alluring photography is truly a staple of his our cultural world.

Now back to the Calvins! This campaign has been designed to transport us back to the classic and iconic 90’s era and is calling for all of you beauties to get snap-selfie happy and so off your classic Calvin’s. There’s a chance you could appear on the site, so what are we all waiting for?

Calvin Klein are known for their simple grey images, innocent faces and beautiful toned figures all sporting the clean lines of Klein signature undies, jeans and knitwear. Memorable and effective, I’m pretty sure every campaign just makes you want to dash to your computer and purchase a pair of perfect panties! Oh and of course the celebrity following is massive, see Rita Ora, Kendall Jenner and Daisy Lowe, all of them have been seen flashing their tummies in their Calvins, so it’s safe to say I take this moment to finally get myself a pair! Yes, it’s true, whilst most of you will be reliving your sexy-sporty moment with that famous waistband popping over your boyfriend Jeans, I will be trying it out for the first time.

This isn’t the first time Stone has been on shoot with Mert & Markus, they’ve collaborated quite regularly in the past to create some serious marks on fashion. They shot the cover for Vogue Paris in October 2010…

The cover of Love Magazine

And a rather steamy Dsquared2 advert back in 2009.

I think it’s fair to say this threesome is one that wins every time.

Ladies & Gentleman, it’s time to strip down to your Calvins and get in front of that mirror and with already 9,165 posts on Instagram I think it’s fair to say this has to be one of the most memorable selfies this year.

#mycalvins #seflie

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